Filippo Gregoretti

Bridging the gap between arts, music, design, storytelling, live performance, algorithms, artificial intelligence and information technology since the ’80s. Despite a formal education in visual arts and music, Filippo has been pursuing his passion for technology since he was a child, creatively expressing his career as an artist, musician, illustrator, creative technologist, coder, entrepreneur, and educator, leveraging both sides of the brain to produce content across a wide range of industries, crafts, and media. Filippo started coding generative projects for 8-bit computers at the age of 10 in the early 1980s, with polyphonic music expressed in hertz and milliseconds, and images created in hexadecimal data. In the early 1990s, he founded “Alpha Channel,” Italy’s first interactive media creative agency. In 1993 he founded “NeT-ArT”, one of the first, if not the first, online integrated art projects. While developing algorithms to replicate human behavior for decision-making for the gaming industry, his interest in generative art increased. He developed the “Amrita” concept, algorithm, and technology over the past two decades, perfecting an artificial artistic intelligence capable of simulating human complexity in audio-visual creation. He was inspired by his work on artificial beings as well as by his experience as a artist.